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Macadamia Queen Branding

Macadamia Queen see a great opportunity to develop Macadamia’s productivity and market throughout the world, in additional, Macadamia Queen want to make Viet Nam become the biggest country planting Macadamia and they are looking for alternative solution of ineffective industrial trees for farmers.

Ready for the innovation
Macadamia Queen see a great opportunity to develop Macadamia’s productivity and market throughout the world, in additional, Macadamia Queen want to make Viet Nam become the biggest country planting Macadamia and they are looking for alternative solution of ineffective industrial trees for farmers.

Calling farmers for developing together
Using approaching progress, unique innovation about this special tree. FreshBrand the discover the trend of this precious tree and create a standard brand to understand and determine opportunity with farmers. Source informations, uses, functions of Macadamia. It’s necessary to invest in breed, high potential of market has decided a basis for it to make response in wide range. Method to build belief from farmers is to borrow brand communition of Macadamia Queen. By developing indentities “Gold outside - Gem inside” as well as strategy to control it from small business to worldwide brand. In addition, Macadamia Queen also need goverment’s regulations and directions.

Creating a queen personality for nuts with high-value nutrition
Discussing to build opportunity mapping of some other directions, FreshBrand prove Macadamia Queen about values of exploiting personality from a fruit, a nut with specific logo design, creative language, and even feeling about savour. After we talked to researchers, scientists, farmers, consumers and developed concepts based on “Gold outside - Gem inside”, an victory appeared clearly: three-party is winner.

The road to success has been established
Macadamia Queen is a business which has launched most successful from 2013 until now. In experiment, 72% farmers will collaborate with Macadamia Queen to plant macadamia. After has been launched, Macadamia Queen’ brand awareness is 56% compare with the aim of attraction from this main industrial tree. But the best evidence for success was specialization in exploiting macadamia tree in its market in the future only after 1-year launched brand in 2013.

Searching for a vacant position in market
FreshBrand hold a discuss with investors, invited researchers to determined how to develop trees and make them become the trees that provided nuts that in the future, it can be representative in the world macadamia region to break the exclusiveness of Australia market or some fresh market such as: America, South Africa, China,... FreshBrand's research shows great potential for developing macadamia trees in Vietnam especially in the Central Highlands and the South East because of a lot of convinience conditions such as weather and land. Macadamia Queen even received the support of government. While the distance is getting bigger and bigger and the domestic potential is become greater as well as the world is in the context lack of this precious nuts.

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